Hoi An is one of Vietnam's most beloved travel destinations, attracting visitors with its rich history, colorful lanterns, stunning countryside, and incredible cuisine. Designated as a UNESCO World Heritage Site, the town offers a perfect mix of culture, relaxation, and adventure.
For first-time visitors, deciding what to do can be overwhelming because Hoi An offers far more than its famous Ancient Town. From cycling through rice fields to cruising along lantern-lit rivers, every day presents a new opportunity for discovery.
If you're planning your first trip, this guide highlights the top things to do in Hoi An to help you experience the very best of this charming destination.
Why Hoi An Is Worth Visiting
Hoi An combines many of Vietnam's greatest attractions in one compact destination.
Visitors can enjoy:
- Ancient architecture
- Beautiful beaches
- Traditional villages
- Delicious local cuisine
- Unique cultural experiences
- Scenic countryside
- Friendly atmosphere
Its walkable layout and relaxed pace make it especially appealing to travelers seeking both adventure and relaxation.
1. Explore Hoi An Ancient Town
The Ancient Town is the heart and soul of Hoi An.
Walking through its narrow streets feels like stepping back in time.
Highlights include:
- Yellow colonial buildings
- Historic merchant houses
- Chinese assembly halls
- Traditional temples
- Lantern-lined streets
Every corner reveals centuries of history and cultural influence.
Must-See Landmark
Japanese Covered Bridge.
2. See the Lanterns at Night
When the sun sets, Hoi An transforms into one of the most beautiful towns in Asia.
Thousands of colorful lanterns illuminate the streets and riverside areas.
Visitors can enjoy:
- Evening strolls
- Photography
- Romantic atmosphere
- Cultural performances
This is often considered the highlight of a visit to Hoi An.
3. Take a Boat Ride on the Hoai River
A traditional wooden boat ride offers a unique perspective of the Ancient Town.
The experience becomes especially magical in the evening when lantern reflections shimmer across the water.
Best Time
Sunset or after dark.
4. Release a Floating Lantern
One of Hoi An's most iconic traditions involves releasing a small lantern onto the river.
Many visitors make a wish before setting the lantern afloat.
The sight of hundreds of glowing lanterns drifting downstream creates a truly unforgettable memory.
5. Visit An Bang Beach
Just a few kilometers from the Ancient Town lies An Bang Beach.
Known for:
- Soft sand
- Clear water
- Relaxed atmosphere
- Beachfront restaurants
It's the perfect place to unwind after a day of sightseeing.
Best Time
Early morning or sunset.
6. Ride a Basket Boat in Cam Thanh Coconut Village
The famous basket boats of Cam Thanh Coconut Village provide one of Hoi An's most unique experiences.
Visitors can:
- Cruise through coconut forests
- Learn local fishing techniques
- Watch spinning boat demonstrations
- Take incredible photos
This activity is particularly popular with families and groups.
7. Cycle Through the Countryside
Hoi An's surrounding countryside is incredibly beautiful.
Cycling routes pass through:
- Rice fields
- Vegetable farms
- Fishing villages
- Coconut groves
The flat terrain makes cycling easy and enjoyable for all ages.
8. Visit Tra Que Vegetable Village
Tra Que offers an authentic glimpse into rural Vietnamese life.
Visitors can:
- Meet local farmers
- Learn traditional farming techniques
- Harvest vegetables
- Join cooking classes
The peaceful environment provides a refreshing contrast to the busy town center.
9. Taste Hoi An's Famous Local Food
Hoi An is one of Vietnam's top food destinations.
Must-try dishes include:
Cao Lau
The city's signature noodle dish.
White Rose Dumplings
Unique to Hoi An.
Hoi An Chicken Rice
A local favorite.
Mi Quang
A regional specialty from Quang Nam Province.
Food lovers could easily spend days exploring the city's culinary scene.
10. Take a Vietnamese Cooking Class
Cooking classes are among the most rewarding cultural experiences in Hoi An.
Most programs include:
- Market visits
- Ingredient selection
- Hands-on cooking
- Traditional recipes
You'll leave with new skills and a deeper appreciation for Vietnamese cuisine.
11. Visit the Hoi An Night Market
The Night Market is one of the city's liveliest attractions.
Popular purchases include:
- Handmade lanterns
- Local crafts
- Artwork
- Souvenirs
- Street food
The atmosphere is vibrant and entertaining.
12. Get Custom-Made Clothing
Hoi An is internationally famous for tailoring.
Visitors can order:
- Suits
- Dresses
- Shirts
- Shoes
Many items can be completed within 24 to 48 hours.
This is one of the most unique shopping experiences in Vietnam.
13. Watch the Sunrise
Most tourists focus on Hoi An's nightlife, but sunrise is equally rewarding.
Excellent sunrise locations include:
- An Bang Beach
- Rice fields
- Hoai River
- Countryside roads
Early mornings also provide cooler temperatures and fewer crowds.
14. Visit Local Cafés
Hoi An's café culture is thriving.
Visitors can enjoy:
- Traditional Vietnamese coffee
- Coconut coffee
- Salt coffee
- Riverside views
- Rooftop terraces
Some cafés offer spectacular panoramic views of the Ancient Town.
15. Experience the Hoi An Lantern Festival
If your visit coincides with the monthly Lantern Festival, don't miss it.
The event features:
- Traditional performances
- Cultural activities
- Floating lanterns
- Lantern-lit streets
Many travelers consider it one of Vietnam's most memorable cultural experiences.
Suggested 3-Day Activity Plan
Day 1
- Ancient Town
- Japanese Covered Bridge
- Local food
- Night Market
Day 2
- An Bang Beach
- Tra Que Village
- Cam Thanh Coconut Village
Day 3
- Tailor shopping
- Cooking class
- Lantern Festival or river cruise
This itinerary covers most of Hoi An's highlights.
Travel Tips for First-Time Visitors
Stay at Least Three Days
Hoi An deserves more than a quick day trip.
Explore Early
Morning hours are quieter and cooler.
Rent a Bicycle
The best way to discover hidden areas.
Bring a Camera
Hoi An is one of Vietnam's most photogenic destinations.
Slow Down
The beauty of Hoi An lies in its relaxed pace.
Final Thoughts
Hoi An offers far more than beautiful lanterns and historic buildings. Whether you're cycling through rice fields, tasting world-famous dishes, relaxing on pristine beaches, or cruising along the Hoai River at sunset, every experience contributes to the town's unforgettable charm.
For first-time visitors, these 15 activities provide the perfect introduction to one of Vietnam's most magical destinations. No matter how long you stay, Hoi An has a way of making you want to return again and again.
